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Promoting Your New Website to the World
Now that your website is all ready to go, you’ll want to let everyone know!
Here are a few ideas to help you integrate your other advertising with your new website.
• One very easy and cost effective way to get started is to get a rubber stamp for all your current printed material.
Put your website address (URL) on all of the following that apply to your company:
• Business cards
• Letterheads
• Fax cover letters
• Email signature line
• Catalogs
• Brochures and flyers
• Newspaper/magazine ads
• Any other printed material you hand out
• Press Releases
• Paper or Plastic Bags
• Receipts
• Invoices
• T-shirts
• Monograms on employee uniforms
• Signage
• Window signs and banners
• Answering machine messages
• Radio/TV ads
• And don’t forget the ever-powerful word of mouth! Another good way to let your current clientele know about your website is to send out postcard announcements. Color postcards can even include an image of your home page.